Best Advertising Feature
1st - THE LEADER ‘ARTISANS OF THE BAROSSA’ GRAND OPENING FEATURE.
Beautifully laid out, designed grand opening feature with stunning high-quality photography that would have captured many thousands of locals fervent about what’s best in Barossa food and wine.
The dominant use of photography in this feature was outstanding and suited the feature subject. The many advertisements were creative and matched the feature layout well. Editorial content was short, sharp and to the point. The Meet the Artisans section effectively enhanced this quality feature as well. A worthy winner of this year’s award.
2nd - THE COURIER ‘WOMEN IN THE WORKFORCE’.
Innovative feature which proudly espouses national, international and more particularly local women making their decided marks in community life.
The question-and-answer format used in the editorial area is really good and the layout creative used also aligned with the feature well. The powerful statement at the front of the feature clearly stated the newspapers support for the equality for women across the board. A strong feature. Really well done!
3rd - THE SOUTHERN ARGUS ‘COMMEMORATING ANZAC’.
A powerful, really well researched and written feature which captured the raw local emotion around this important occasion. The biographical stories of Brenton Smith and Clive Henry Giles made this an absolute must read. Excellent use of very appropriate colour. Good front of issue photo, as well.
Nice little feature. Great effort Argus team…
Highly commended - THE LEADER ‘THE CLUBHOUSE ‘CELEBRATING 130 YEARS’
Another very engaging feature illuminating the 130-year history of The Clubhouse, a local institution. Loved the 130 reasons to celebrate double page spread. Beautifully laid out, well researched. Nice effort.
Highly commended- THE BORDER TIMES ‘THE YEAR THAT WAS’
Very interesting and engaging editorials and good use of colour. Pity, press config’s negated full colour throughout. Nice local feature. Well done Border Times team.
MENTIONS TO THE PLAINS PRODUCER for the special client features for local smash repair and machinery clients. One even came with client feedback.
SA Country press media companies appear to be even more focused on looking to be as creative as possible in feature concept planning, design and application. This mantra or ‘point of real difference’ will maintain and progress our print/digital offerings and businesses into the future.
Rob Duffield-National Relationship and Marketing Manager-VCPA.