Winner

The Leader. Rehn Bier Christmas campaign (ID 1161)

The Leader has built on their award‑winning Rehn Bier campaign from last year with this impressive series of full‑page Christmas advertisements. Created entirely in‑house, the striking hero image powerfully reinforces the brand essence, supported by succinct headlines and straplines that convey action and celebrate localism.

The result is fresh, relevant, and confident, making a clear statement about the client’s belief in the strength and effectiveness of their local newspaper.

Second

The Yorke Peninsula Country Times. Barley Stack wines (ID 1348)

A simple yet effective creative approach that highlights the product, the visitor experience, and the business. This campaign demonstrates that large format isn’t essential to engage readers. A a strong image, paired with a clear headline and concise information can command attention on the page. The call to action is embedded within the imagery, making it both natural and compelling.

Overall, this work reflects the strong creative ideas and thoughtful execution from the in‑house team at the YPCT.

Third

The Courier. Federation Glass (ID 1243)

A strong example of a full‑page advertisement that communicates brand not only through its layout, but also through its content. The use of bold brand colours, engaging photography, and well‑balanced supporting text creates a visually appealing page that delivers a substantial amount of information without overwhelming the reader with clutter. It is the kind of page that naturally draws attention, making it highly unlikely that any reader would have passed it by without engaging.

Commended

Yorke Peninsula Country Times. Optom Eyecare (ID 1349)

This series of advertisements cleverly uses a hero image of the physical business to anchor the call to action. The bold, unmistakable eye image, which is central to both the branding and the premises, creates an immediate and memorable connection. The generous use of white space, paired with a clean and modern modern black font, is perfectly suited to an advertisement focused on vision. The result is crisp and visually compelling.

The Leader. Homburg Real Estate (ID 1222)

This campaign takes a local business well beyond the usual “norm” of real estate advertising. The hero image of the Principal, supported by client testimonials and clear proof of success, creates a compelling narrative. The layout is unmistakably on‑brand, with the hero image conveying warmth, accessibility, and experience. The extension of the concept into smaller advertisements provides a strong reinforcement of the brand throughout other sections of the newspaper, ensuring consistent visibility and impact.

Tennant Creek Today. Alice Dentures (ID 1182)

This series of advertisements for a denture clinic is simple, quirky, and highly effective. The brief headline and bold hero image immediately command attention on the page, making the creative both memorable and engaging. The message and the call to action are clear, direct, and perfectly pitched to the target market.