Winner

The Leader. Rehn Bier Double Page

A clever advertisement, both visually and creatively, that delivered maximum impact across two

pages. A fantastic reflection of a quirky brand that sealed a strong and ongoing relationship

between the The Leader and the client. A great demonstration of how thinking outside the

square and taking a risk can deliver the best results. Well done to the team at The Leader.

Second

The Plains Producer. Outback portables series

This series of advertisements effectively combine simple in situ photography, with colours and

copy that reflect the business. The culture and values of the brand are clearly conveyed in an

interesting and engaging layout, with copy that is both witty and impactful. The call to action is

very clear and the personal connection with “the team” is strong.

These advertisements demonstrate a passion for creativity and a thorough understanding of

the client by the team at The Plains Producer.

Third

The Yorke Peninsula Country Times. Gunnings Automotive Group

This is an uncomplicated advertisement that puts an international brand at the centre of a

recognisable local setting. The advertisement was designed to get a second look for being

more than just another new car advertisement shot in a generic location, but one that is

intensely local.

Congratulations to the team at the Yorke Peninsula Country Times for coming up with and

successfully executing the idea to go local into a strong and effective brand advertisement

especially designed for the Yorke Peninsula market.

Commended

The Courier. Stirling Christmas Pageant

In what was a very competitive field for the category, this colourful and informative

advertisement deserves a commendation. Full of information and designed with festive fonts,

images and colour, it represents the event and conveys a lot of information without seeming

too cluttered. It also puts the corporate sponsors and supporters strongly forward. A nice

piece of work from the Courier, who clearly have some strong graphic design talent in their

team.