Winner

The Courier. Can you tell the difference? (ID 1070)

This advertisement is clever on multiple levels, not just for the way it tackles the risks of fake news. The hero image of a well‑known local politician in costume representing his significant position on public transport creates an immediate and memorable connection for readers. With such a strong visual anchor, the accompanying text is able to address the issue of fake news with clarity and impact. The closing strapline, “Nothing Fake. All Real,” is a powerful endorsement of the trustworthiness and credibility of the local newspaper.

Second

Eyre Peninsula Advocate. The kids who bring you The Advocate (ID 1184)

Port Lincoln Times. The kids who bring you The Times (ID 1178).

These two mastheads delivered different creative executions of the same idea, each with its own charm. Using childhood photos of staff is a fun and warm way to engage readers on a deeply personal level. It’s a reminder that people and their stories are at the heart of every local newspaper. Both executions are colourful, eye‑catching, and make clever use of the masthead within the headline, creating an immediate and memorable connection with readers.

Third

Centralian/Tennant Creek Today. Grab your local paper (ID 1177)

This is a simple but important idea: clearly listing where the paper is sold. Knowing where to buy the local newspaper is essential information, and this advertisement encourages readers to engage by scanning the list for their nearest outlet. It is particularly valuable for casual readers or those who come to the paper “second or third hand.”

The strong colour scheme and full‑page presentation give the advertisement real presence, ensuring it stands out and does its job effectively.

Commended

Penola Pennant. Paper never crashes. (ID 1110)

A clever and quirky little advertisement that highlights the real benefits of reading news in print. The generational contrast between the hero image and the accompanying text adds an engaging layer of interest, making the message both memorable and charming.

Yorke Peninsula Country Times. Stay Engaged with local news (ID 828)

This is a simple and attractive advertisement that clearly presents all the ways readers can stay engaged with their local news. The colour scheme gives it strong visual appeal on the page, helping it stand out without overwhelming the content. The call to action, featuring both the website and a QR code, is easy to see and navigate, encouraging an immediate response from readers.

Information about the judge

Mark Clemow is one of South Australia’s most experienced and respected practitioners in marketing communications. His career in advertising began with the iconic Neville Jeffress Advertising and went on to include senior leadership roles with TMP Worldwide, Starcom, and Blaze Advertising across Canberra, Perth, and Adelaide. Mark also served as Director of Strategic Communications for the Government of South Australia and later as Classified Advertising Manager at News Corp in Adelaide.

Although retired for the past seven years, Mark maintains a strong interest in the media. He is particularly passionate about country press. Having grown up with The Bunyip and The Leader, he now looks forward to reading The Courier every Wednesday.