Best Community Advertising Promotion
There were 13 entries in this category for the 2022 Country Press SA newspaper awards. All newspapers nicely portrayed their commitment to their communities.
There was keen competition, however the winner was the Yorke Peninsula Country Timeswith its outstanding one-off feature on the Central York Cougars marking the achievement of 25 years.
The feature and 32-page supplement were well designed and well supported with advertising. Congratulations to Cynthia Jericho the advertising consultant for her initiative in formulating the campaign and who was instrumental in the publication’s success, undertaking archival research amongst other things to add value to the occasion and to Rhiannon Koch for the editorial.
The information presented to support the entry was comprehensive and instructive.
Congratulations to the team at the Yorke Peninsula Country Times for this well presented promotion.
The Murray Pioneer’s Riverland Rose and Garden Festival promotion was a very close second. This professionally presented feature and the well-coordinated accompanying coverage of the annual event demonstrated community support and leadership.
In thirdplace is the Border Watch’s Breast Cancer Awareness Month feature. The beautifully designed and well written 5 page run-of-press production was well supported by advertising and relevant locally in its content.
The judge found many entries would have benefited by providing more information to support the entry, such as a clear explanation of the event/promotion and a statement of intent and outcome.
Congratulations to all entrants.
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