| |
A
sample of
whats available
 |
|
| |
demographic |
> |
Gender
& Age group |
> |
Marital
status |
> |
Education
level |
> |
Household
income |
> |
Employment
status |
> |
Personal
income |
> |
Household
structure |
| |
|
|
|
|
|
| |
socio-economic |
> |
Lifestage |
> |
Socio-economic
groups |
|
|
|
geographic |
> |
National |
> |
State |
> |
TV
viewing areas |
> |
Areas
serviced by regional newspapers |
| |
|
|
|
|
|
| |
shopping
habits |
> |
Stores
shopped at in last month |
> |
Supermarket
used most |
> |
Main
bank used |
> |
Intention
to purchase by product |
> |
or
service |
> |
Computer
and internet usage |
> |
Shopping
habits |
> |
Product
consumption |
> |
Assets
held |
> |
Travel |
| |
|
|
|
